Detorit Grand Prix

01 About:

The project aims to overhaul the Detroit Grand Prix’s environmental graphics, empha- sizing unique visual language and a sense of community impact. This entails creating im- mersive visual experiences through welcome signage at the main entrance, event branding with banners and flags throughout the venue, clear directional signs for parking, and event entrances, and parking signs. Vendor areas, including food stalls and merchandise booths, will also feature eye-catching graphics, while restroom signs will ensure easy navigation.

02 Rationale:

We  had a desire to find a crossroad between architecture and graphic design. By tasking ourselfs with Rebranding the Detroit Grand Prix and and Redesigning the signage I saw an opportunity to explore these disciplines in a practical and and impactful way.

03 Branding: